What Drives Us
Welcome to our first report on our integrated reporting journey. This report explains how Farmlands Co-operative creates value over time to achieve our purpose; Grow Shareholder Success.
This section sets out our business model and how we are creating and contributing to a better New Zealand. It includes an overview of the food and fibre value chain and our mission within the value chain: to be first for New Zealand’s food and fibre inputs.
This year we have refreshed our strategy. Farmlands has revisited its purpose, mission, goals and strategies so that we can continue to evolve and do the job shareholders require of us and in turn deliver the benefits and value necessary to growing their success, regardless of location of operation.
For Farmlands Co-operative to maintain its standing as a trusted partner of rural New Zealand, we need strong, powerful foundations. Our purpose – and our mission – exist to provide our shareholders with visible value from their business.
Purpose - Our why
Grow Shareholder Success
Harness our co-operative spirit to be first for New Zealand food and fibre inputs
Our goals - Our aims
inuitive, fast, convenient,
for lower cost to serve
Be the Trusted
Actionable insights that
enable shareholders to
Safe engaged people
Strategies - How we achieve our goals
Strengthening and growing our core
- In our operating-model, processes, relationships and capability
Accelerate digital for an unbeatable customer experience
Optimise our supply chain
Be adaptive performance-led